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NEW YORK PartyPoker.com has signed on as the new sponsor of the inaugural Lingerie Bowl after the original, Chrysler’s Dodge unit, withdrew over complaints from consumers and dealers.
EarthQuake Media in New York negotiated the sponsorship deal for the 3-year-old online gambling site, a representative said. Terms were not disclosed.
The Lingerie Bowl, being held at the Los Angeles Memorial Coliseum during halftime of Super Bowl XXXVIII on Sunday, Feb. 1, will feature two teams of lingerie-clad models, coached by former NFL players Lawrence Taylor and Eric Dickerson.
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