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NEW YORK The Partners Group today unveils a broadcast campaign for Points.com, a rewards-program management portal.
The centerpiece of the effort is a video series called “Points Dexter and the Dog,” which will run through Nov. 30 on electronic billboards in New York’s Times Square.
Points Dexter is an animated airborne green blob, somewhat reminiscent of Wal-Mart’s smile-face icon. In its ads, Points.com promises to “help turn all your little points into big rewards.”
The new work was crafted by Partners and Edell in Toronto, which recently joined with two other independent shops—Partners & Jeary in New York and Napier and Partners in Atlanta and Rochester, N.Y.—to
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