Point Group to Promote Frisco's Town Square Five Star Taps Dallas Agency for Texas City's New Development

The Point Group has begun early marketing efforts to promote one of the most ambitious mixed-use urban developments in the country: a new downtown for the city of Frisco, Texas.

Located 20 miles outside of Dallas, Frisco is the second fastest-growing city in the nation in the 10,000-50,0000 category, attracting a population of primarily middle- to upper-income commuters.

The new downtown area, called Frisco Square, is being managed by Five Star Development Co. in partnership with the city of Frisco, which will relocate its city hall, library and court buildings to the square.