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The Point Group has won the advertising account of Presbyterian Healthcare System.
The Dallas agency bested cross-town shops Saunders-Ream Advertising & Marketing and GroupBaronet in a review, sources said. Incumbent Krause Associates of Dallas did not mount a defense.
Billings for the creative and media account are estimated at $2 million, sources said.
Presbyterian Healthcare System is a member of Texas Health Resources, one of the largest faith-based, nonprofit medical organizations in the country. PHS operates hospitals in the Texas counties of Dallas, Collin, Hunt, Wood and Kaufman.
The need for “a fresh perspective” sparked the review, according to Deena McAllister, director of marketing and brand manager at PHS.
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