Mikio Osaki, who has been with the agency since it was formed by the merger of Poindexter/Osaki/Nissman with Batey & Chan, remains with Batey/Poindexter as executive creative director and partner. Batey/Poindexter ceo Tony Preece, who split management duties with Poindexter, said he expects to name a new company president this week.
Both Poindexter and Preece said they expect all existing accounts to remain at the agency, inasmuch as the same executive and creative team has been in place for the last year and a half.
When the $18-million Batey/Poindexter was formed in January 1992, Batey & Chan, the U.S. arm of Singapore-based The Batey Group, brought to the party Singapore Airlines and the Singapore Tourism Bureau. P/O/N brought, among other clients, the Los Angeles Zoo and Leiner Health Products.
'Singapore headquarters coordinates Singapore Airlines ads around the world, so there's a real tight culture there in terms of the people,' Poindexter explained. 'I'm glad I made the move over there, but it wasn't my culture.'
Copyright Adweek L.P. (1993)