BOSTON Pohly & Partners is relaunching the in-flight magazine of Continental Airlines.
Published by the Boston-based specialty marketing company for 10 years, the revamped magazine will make its debut in February with a more colorful, contemporary look and feel.
The goal is "to inject a little more fun and flair, a little more boldness into the publication," said Michael Butler, the magazine's editor, in a statement. "The new magazine gives a little bit of something for everyone," such as short pieces about style, cuisine, shopping and entertainment, mixed in with some longer travel narratives.
In additional to Continental, Pohly, an independent, handles projects for DaimlerChrysler, Fidelity Investments, General Motors and others.
—Adweek staff report