BOSTON Specialty communica-
tions shop Pohly & Partners has added assignments from Rice University and Centrica.
For Rice, the Boston-based company will provide content and direction for the Jesse H. Jones Graduate School of Management's alumni magazine, The Jones Journal. The goal is to move beyond typical coverage of school news and events to providing information alumni can apply to their careers and in real-life business situations. The first issue of the publication to bear the Pohly stamp will appear in November.
For Centrica, a U.K. power concern, Pohly will develop a quarterly newsletter to be distributed to more than 750,000 customers in an effort to strengthen brand loyalty for the client's Texas-based retail operations CPL and WTU Energy. The premiere issue launches this month.