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Goodby’s New Women’s Sports Ads for Nike
SAN FRANCISCO-The latest round of Nike commercials to come out of Goodby, Silverstein & Partners here combines poetry with the Olympics.
Four new spots, airing during the Winter Games, feature poems written by professional and teenage poets invited to participate in a “poetry slam.” Goodby’s idea to use poetry in the ads for women’s sports prompted the competition.
“The Olympics are a pure, innocent and selfless kind of thing,” said Jeff Goodby, agency partner and creative director.
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