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LOS ANGELES DreamWorks SKG is serving produced-for-podcast content through a free Apple iTunes download to support the release of Match Point, said the studio.
The iTunes podcasts are downloadable now; exclusive XM Satellite radio broadcasts break next week.
Representatives of the Glendale, Calif.-based studio said it is the first marketing effort of its kind from a major movie company. In another industry, hotelier Accor is simultaneously pioneering podcasting as a marketing tool [Adweek Online, Dec. 21].
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