PM Claims Withdrawal of Ads Was Voluntary

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Advertisers of Products Viewed as Harmful Could Come Under Fire
WASHINGTON, D.C.–Philip Morris’ decision last week to pull ads from 42 magazines with more than 2 million readers under 18 years of age raises concerns for other advertisers of products considered harmful.
The company’s move comes after the state attorneys general launched an investigation of Big Tobacco to determine if the industry violated its legal agreement with the states by marketing to youth.
PM maintained that it was never aware of any investigation and decided to pull the ads from magazines, such as Better Homes & Gardens, Newsweek and Vogue, voluntarily.
“We are not doing things because we have to,” said Tom Ryan, a PM representative.






AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in