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Plum Productions, a commercial production company in Santa Monica, Calif., has signed director/cameraman Ericson Core for exclusive commercial representation. Core has served as director of photography on films including Daredevil, The Fast and the Furious and Payback. His previous commercial work has included two spots for Infiniti created by TBWA\Chiat\Day and a campaign for ShoBox on Showtime. His first assignment through Plum was a five-spot campaign for Pontiac Grand Am and Grand Prix, created by Chemistri in Troy, Mich.
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