Plow The Fields And Scatter

John Deere, maker of the plow that tamed the Great Plains, let it be known that it wanted an ad agency that shared its Midwestern heritage–salt of the earth and all that–following the company’s split with Publicis & Hal Riney.
Executives at the competing agencies spared little in their efforts to show visiting Deere officials that they indeed are men and women of the soil, even if their chief association with the land may be making sure the gardener gets paid.
Foote, Cone & Belding, Chicago, parked a gleaming green John Deere tractor in its lobby.