PLEASE PASS THE VALUE



Bakers Square Restaurants launched a TV spot earlier this year designed to promote the quality and freshness of meals. At the time, the restaurant chain introduc

Now, with agency CME-KHBB/Chicago, Bakers Square is launching a newspaper, print and freestanding insert blitz under the same theme. The message is that value can taste good, too. One headline reads, ‘We didn’t invent value meals, just the ones you’d actually want to eat.’ The copy goes on to introduce the new Bakers Square menu, which includes 45 entrees priced at $5.99 or less. Also new are ‘Baker’s Bundles,’ a combo including sandwich, fries and a slice of pie.
Another ad promotes the freshness theme by talking about Bakers Square breads, rolls and muffins.
The ads break in the Midwest and in California markets at the end of September.
Copyright Adweek L.P. (1993)