Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sony Computer Entertainment of America, in a summer tie-in with PepsiCo and the film Tomb Raider, says it will offer $5 off PlayStation titles from Eidos, the maker of the Tomb Raider game.
The promotion, including a sweepstakes on 300 million Pepsi bottles, also dangles 2,000 free PlayStation 2 and 3,000 PlayStation 1 consoles. Plans call for “heavy TV” advertising to support the promotion, said Andrew House, marketing vice president for the Sony unit. BBDO, New York, handles Pepsi’s advertising.
Meanwhile,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in