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ATLANTA The Alexander + Tom agency said it has launched an online marketing campaign to introduce the new Exception line of golf balls from Pinnacle Golf.
The campaign includes an interactive game on the company’s Web site that allows visitors to participate in an online version of the Pinnacle Distance Challenge, a nationwide contest the company sponsors annually. The venue also presents product features and technology, player testimonials and a golf newsletter.
“Our mission was to give Pinnacle an exciting image and environment that encourages golfers to learn about, and then try, the Exception,” said Billy Twigg, president of the Baltimore agency.
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