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If you can recognize a chef by his calloused hands and a biker by his shaved legs, how can you spot a music junkie? That was the question Publicis in Seattle pondered while crafting its sophomore campaign for Real Networks’ Rhapsody music-subscription service.
To answer it, planner Andy Grayson, group cd/art director Rob Hollenbeck and ecd/copywriter Bob Moore combed through Web sites and chat rooms, asking song-obsessed lurkers to reveal the signs of a music junkie.
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