Playing the Percentages, Tweaking Perceptions

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Crispin Creates for Bankrate.com, And 1 Sneakers, Cat Footwear
ATLANTA–Over the past three weeks, Crispin Porter & Bogusky has introduced new creative work that runs the gamut from national television spots to a local guerrilla marketing campaign.
The highest profile work is a print and television campaign for interactive financial service Bankrate.com, centered around the “Every percent counts” tagline. Humorous executions show why.
In one TV commercial, a baseball slugger hits the ball a mile, followed by the phrase “Less than .5





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