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To promote the Chicago Public Schools’ new music education awareness program and instruments fund drive, Leo Burnett went far beyond the city’s boundaries.
The pro-bono effort tells the story of Verdan Smailovic. As Smailovic is seen playing his cello in a burned-out building, onscreen text tells how, during the shelling of Sarajevo earlier this decade, he dressed in formal concert attire every day, headed to the crumbling downtown and played as the bombs fell around him.
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