Playing Chicken

They know they’ll be laughed at, but the chicken people say a Carl’s Jr. ad is “completely offensive.”

The ad, via Mendelsohn/Zien, Los Angeles, introduces “Chicken Breast Strips,” and shows three “scientists” examining a live chicken, searching for its “nuggets.” The idea is to poke fun at chains that offer nuggets, not strips. But United Poultry Concerns wants the ad plucked. The Machipongo, Va.-based group, which promotes “respectful treat ment of domestic fowl,” says the ad “models itself on scenes of gang rape.”