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Lacrosse enthusiasts have a chance to win clothing, gloves, sticks and other gear in an online game sponsored by Brine.
The competition, created by Newton, Mass., agency Six, allows fans of the sport to log on every week and make fantasy team selections based on professional lacrosse games. After the actual matches are played, on-line visitors can check back on Brine’s site to see how their teams performed.
Fans are being directed to the site by an e-mail campaign and banner ads developed by Six.
Apparently, the game, launched earlier this spring, is alreadydrawing the attention of potential customers to the Milford, Mass.-based
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