Client Comes Out of Its Ad Closet
The Martin Agency in Richmond, Va., defeated Hill, Holliday, Connors & Cosmopulos of Boston and Carmichael Lynch of Minneapolis to secure the $10-15 million advertising business of Timberland. The company had handled the account on an in-house basis. See page 6.
Goldwell Cosmetics USA has already reduced its agency search to a group of undisclosed mid-Atlantic shops. The ad account has been handled by Trahan, Burden & Charles in Baltimore, and it is not clear if that agency will defend its business.
See page 2.
AUDI FOR FALL
McKinney & Silver in Raleigh, N.C., has released two TV commercials for its Audi of America client, which are only a prelude to the larger ad effort coming in November. One spot touts Audi's Quattro all-wheel drive; the other unveils the new A6 midsized luxury model.
See page 5.
'LADY' WAS TIP-OFF
Crispin Porter & Bogusky, Miami, has split with LongHorn Steakhouse, and the restaurant is looking for a new agency. This comes weeks after marketing executives left the Atlanta-based client, which began using its former "Big-Haired Lady" ad icon.
See page 6.
Office Depot has returned creative duties to Miami's Gold Coast Advertis-ing, sources said. Its broadcast media chores will go to Western International Media in Los Angeles.
See page 65.
AMV's quiet rise
Once considered little more than a creative boutique, London's Abbott Mead Vickers BBDO has become the No. 1 player in the British advertising business. With a new marble high-rise office and top U.K. and multinational clients, the 20-year-old agency looks to meet the challenges of the future while adhering to the core values of the past.
See page 28.