Planning Gets Domesticated

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In 1999, at the annual conference of the Account Planning Group-U.S., there were a lot of ways to tell that planning was the sexiest job in advertising. Salaries of top-level planners were soaring. Star U.K. agency planner Adam Morgan, a speaker at the convention, had outgrown the ad business altogether and moved on to create his own brand consultancy. The APG-U.S., for years an ad hoc organization, was newly incorporated, with a full-time administrator and big plans to provide training to junior and midlevel planners.

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