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LOS ANGELES-PlanetOutdoors.com, a startup Web site specializing in outdoor recreation equipment and apparel, has launched a search for its first ad agency.
The Boulder, Colo.-based company has enlisted consultant Larry Weisberg, also in Boulder, to handle the review.
The company is seeking a creative shop with e-commerce experience to launch the brand, said Weisberg. The selected agency may also take on media duties. A specialty in outerwear is also desirable, he added. The client plans to spend $3 million on ads this year, but that figure is expected to grow to $10 million next year.
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