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CMG Communications is touting Virgin Atlantic Airways’ upcoming daily service between Toronto and London with a cheeky new campaign that pokes fun at Britain’s Queen Elizabeth and international travel.
The effort includes six print and outdoor ads, which are running in the Toronto area.
One of the copy-driven ads states, “Sometimes it’s okay to wake up next to a total stranger.”
Another urges, “Get closer to the woman who’s all over your money. Not your wife. The Queen.”
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