BOSTON Healthcare technology services provider TriZetto Group has named PJA for advertising services, including media planning and buying, following a review.
PJA will develop a new brand platform and positioning for TriZetto, along with a relationship marketing program and both print and online marketing support.
TriZetto in Newport Beach, Calif., provides products designed to improve the revenue growth and quality of care offered by national and regional health insurance plans. The company has done scant advertising of late, but spent about $150,000 in domestic measured media in 2005, per TNS Media Intelligence. It had no measurable ad spend last year.
PJA added the assignment following a review of undisclosed agencies; other contenders were not disclosed.
Based in Cambridge, Mass., PJA has been one of New England's more robust b-to-b focused agencies, adding accounts such as Gene Logic and TAC in recent months. The shop is probably best known for its campaigns supporting Novell's Linux desktop solutions. It also maintains an office in San Francisco.
The shop recently restructured its account management department, promoting three staffers to the new position of group account director. The move was made to accommodate recent growth, the agency said.
—Adweek staff report