BOSTON PJA has been named lead agency for Quantum Dot, a manufacturer of life science research products.
The independent San Francisco shop picked up the account following a review of several undisclosed agencies on the West Coast, according to PJA.
PJA will create the Hayward, Calif., client's first ad campaign, which will include both image advertising and product promotion. The budget is in the six-figure range, according to the agency.
Other clients of PJA, which specializes in high-tech and life science marketing, include Applied Biosystems, IBM Life Science, EMC, Analog Devices and Boston Medical Technologies.