BOSTON PJA said it has formed a marketing partnership with Banner Corp., a full-service agency based in London.
The alliance allows PJA access to European, Middle East and African markets for its clients—whether they wish to pursue advertising, direct and interactive marketing, public relations, events, media planning and buying or integrated programs, according to agency partner Mike O'Toole.
Cambridge, Mass.-based PJA will offer its expertise to Banner clients that wish to communicate better with U.S. markets.
PJA has been working most recently with Banner on the launch of a global media effort for Novell, a leading provider of business software and services.
"Banner has built a great technology agency and this partnership will give our clients direct access to on-the-ground marketing expertise throughout Europe," said O'Toole in a statement.
Founded in 1988, PJA claims about $45 million in billings. In addition to Novell, which it added last month, PJA works for Akamai, Progress Software, MRO Software and IBM Healthcare & Life Sciences, among others.
Banner serves brands such as AT&T, Cisco, Hitachi, Motorola and Sony.
—Adweek staff report