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BOSTON PJA positions Boston Scientific as a leader in medical innovation in a print and online campaign that breaks this week and runs through the rest of the year.
The first ad in the series uses the headline “Someday, innovation will spread faster than disease,” and includes the image of a school-age boy playing soccer. Copy begins, “When you invest more than $1 billion a year in new technologies, someday could be any day now.” The tagline is “Delivering what’s next.”
“Boston
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