PJA Adds B-to-B Software Provider

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ATLANTA Software designer and producer iLumin has hired Philip Johnson Associates to handle its advertising after a review of several undisclosed shops, the agency said.

There was no incumbent. The Reston, Va., company had assigned its work to various agencies as projects before the review. Billings were not disclosed, but the account includes both creative and media buying duties.

PJA said it would design and produce print ads that will run primarily in the technology trade press.



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