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DALLAS Pizza Patron, a chain of pizza parlors serving the Hispanic community, next month will break new radio spots and updated television commercials from Spanish Marketing, the client said.
The TV commercials will continue to carry “Llegale” (“Go for it”) as a tagline, the company said. Three new radio spots, “Reggaeton,” “Amigas” (“Girlfriends”) and “El Juego” (“The Game”), will initially air in Houston, Dallas-Fort Worth, Austin and El Paso, Texas, the client said.
“Reggaeton” features the so-called reggaeton style of music that combines Latino rap, hip-hop and reggae, the agency said.
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