Pizza Hut Seeking Seconds By Alison Fahey and Cathy Taylo

WICHITA, KAN. - Pizza Hut will cut a $10 million slice from its advertising pie and serve it up to a second agency.

Although BBDO/N.Y. is agency of record for the pizza maker’s $120 million account, PepsiCo-owned Pizza Hut has begun contacting shops through the Advertising Agency Register about what it’s calling a $10 million account that involves selected projects and kids marketing. Some of that business has been at BBDO and some of it represents incremental billings.
The review involves several agencies and will be concluded by yearend. Although the company would not identify any of the shops that have been contacted, one is known to be TBWA Advertising, New York, a sister Omnicom agency, but significantly smaller than BBDO.
Copyright Adweek L.P. (1993)