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NEW YORK Pizza Hut has green-lighted creative concepts from longtime agency BBDO following presentations this week by BBDO and Ogilvy & Mather, sources said.
The New York shops presented on Monday to the Dallas-based client, which spends about $250 million annually in domestic measured media. The brief could not be determined, and Pizza Hut officials declined comment.
The client several weeks ago began reaching out to agencies beyond Omnicom Group’s BBDO [Adweek Online, Sept. 29]. That shop has handled the Yum! Brands-owned business since 1987, but the company has engaged other agencies on the account during the 19-year span, notably Omnicom’s Goodby, Silverstein & Partners in San Francisco and independent Wieden + Kennedy in Portland, Ore.
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