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After a brief review, 19-year incumbent Bozell Kamstra in Minneapolis will keep Schwan’s Sales Enterprises’ frozen pizza accounts.
Bozell beat out Martin/Williams, Minneapolis, for the $15 million account, which includes the Tony’s, Red Baron and Freschetta brands.
The Marshall, Minn.-based company put the account into review after it was announced late last year that BK’s parent company, Bozell, Jacobs, Kenyon & Eckhardt, would be purchased by True North Communications.
Schwan’s executives perceived a conflict with True North agency Foote, Cone & Belding, which handled Chicago’s Kraft business.
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