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LOS ANGELES California Pizza Kitchen has hired Grant, Scott & Hurley to handle its creative and media account without a review, the client confirmed.
The San Francisco agency will assist in handling limited creative, including in-store, mall kiosk and some outdoor boards, said client svp of marketing Sarah Goldsmith Grover.
The Los Angeles-based restaurant chain previously worked with freelance creatives. BrannForbes in Dallas handled media.
“Our goal in hiring Grant, Scott & Hurley was to make all of our communications more integrated,” said Goldsmith Grover.
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