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Having completed a $30 million launch campaign for Fox Family Channel, entertainment agency Pittard Sullivan is preparing the next phase of the cable channel’s marketing effort.
Over the coming weeks, the Culver City, Calif., agency will be promoting Fox Family Channel’s kids-oriented programs, with a particular emphasis on its prime-time lineup of original series, specials and movies, according to agency president and co-founder Ed Sullivan. “With the launch we said, ‘Look, this is who we are.’
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