With the National Basketball Association lockout holding up the start of the season, Boston Celtics coach Rick Pitino has turned to Citizens Bank for a guaranteed equity credit line to help him cover expenses. Well, sort of.
In a 30-second commercial breaking this week, Pitino visits a Citizens branch to put the bank's $100 satisfaction guarantee to the test. Pitino, known as one of the toughest coaches in the NBA, makes several irrational requests of bank personnel, at one point demanding to close the deal at halftime. Try as he might, he can't pick up the $100.
The spot was crafted by Ingalls Advertising in Boston and marks Pitino's television debut for Citizens. He previously was the voice of several radio executions.