Pitino Can't Draw $100 Foul In Spot For Citizens Bank

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With the National Basketball Association lockout holding up the start of the season, Boston Celtics coach Rick Pitino has turned to Citizens Bank for a guaranteed equity credit line to help him cover expenses. Well, sort of.
In a 30-second commercial breaking this week, Pitino visits a Citizens branch to put the bank’s $100 satisfaction guarantee to the test. Pitino, known as one of the toughest coaches in the NBA, makes several irrational requests of bank personnel, at one point demanding to close the deal at halftime.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in