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Baseball America defines inside baseball. The sports weekly, based in Durham, N.C.—home to Kevin Costner’s legendary Bulls—scouts minor-league and college baseball the way The Wall Street Journal covers IPOs.
“This is a hard-core publication,” said Troy Livingston, account planner at The Republik/W&V, the Chapel Hill, N.C., agency behind the tabloid’s new campaign, tagged, “For those who know.”
You gotta believe only an insider would get the ad depicting the Mets’ Bud Harrelson in boxing trunks—squared off against Pete Rose in a “main event” dated Oct.
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