If you build it, they will come may be true for baseball fans in Iowa. But if you want something built in the South, you've got to pay for it first.
That's the focus of a fundraising campaign from Coyne Beahm Advertising in Greensboro, N.C., for the Victory Junction Gang Camp in Randleman, N.C.
Three television commercials feature Nascar driver Kyle Petty, who's seen standing in the huge scoop of a front-end loader peering at the empty fields surrounding him.
"Some people just see dirt," says Petty, "I see a place where special kids can just be kids."
Spots broke last weekend on NBC's coverage of the EA Sports 500 Winston Cup race.
Print and radio ads will follow. The campaign theme: "Feel your heart race."
The facility, one of seven established by actor Paul Newman's Association of Hole-in-the-Wall Gang Camps, serves children with life-threatening diseases. The 62-acre site was donated by Richard Petty.