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Two new TV spots from Matthews/Mark for Odyssey’s White Hot golf putter unveil cutting-edge characters to highlight leading-edge technology.
The San Diego agency created its own homespun rock star and also recruited a member of B.B. King’s band to tout the putter, which has an insert made of golf ball material.
The 30-second spots will air in the coming weeks on CNN, ESPN and the Golf Channel, with a print component launching in golf titles such as Golf Digest and Fore.
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