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BOSTON Pita Communications is readying a campaign for the Hartford Image Project, an entity designed to promote the Connecticut capital as an attractive place to work and play.
A 30-second TV spot, set to launch at the end of the month, takes the viewer on an animated journey through Hartford during the day and into the evening, highlighting such attractions as the city’s Children’s Theatre, Civic Center and various dining establishments. “For those who want to be embraced by arts and culture … for those who live for the moment but want to connect to the past … for those who crave more taste, more melody, more magic, we know just the place,” a voiceover says.
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