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Charles Claggett, a St. Louis adman who ran Gardner Advertising in its heyday and was credited with making Jack Daniel’s a leading whiskey and Tom Mix a cowboy icon, died earlier this month at his winter home in Florida. He was 89.
For many years, Gardner was the city’s leading ad agency. Claggett joined as a copywriter in 1931 and served as president from 1955 to 1959. He then served as chairman and CEO from 1959 until 1968.
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