Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO Pioneer Electronics wants people to rediscover the joy of driving in a new campaign from independent Grant, Scott & Hurley here.
The “Drive happier” effort for Long Beach, Calif.-based Pioneer’s navigation systems breaks May 1 and comprises television, print, online and a new Web site, an agency representative said.
One of the 30-second TV spots shows an average commuter channeling his youth by cranking his stereo and stopping for junk food as if he were 16.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in