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A new campaign for Pioneer Investment Man agement focuses on the importance of trust in today’s troubled economic climate.
Print and TV ads by Boston shop DiBona, Bornstein & Random feature a new tagline, “Trust advice. Trust your advisor.” Spend ing was undisclosed.
“An investor’s most valuable asset is a trusted financial advisor,” said Rich ard Sardelli, vp and director of marketing at Boston-based Pioneer.
Four 30-second spots show potential investors in everyday scenarios contemplating their financial futures.
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