Harpell has been retained by PinPoint Corp. for marketing communications and public relations services. The budget was not disclosed.
Harpell, Maynard, Mass., is charged with helping the client develop and execute strategies to promote its software products used to locate, monitor and manage resources, inventory and personnel in industrial, manufacturing and healthcare settings. The agency's efforts, targeting decision makers at businesses that must manage large amounts of complex, live information, will break before year's end.
Agency executives believe the win is important because it adds to Harpell's cache of clients serving the wireless and networking niche, key areas of focus for the shop.