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BOSTON The Pinehills, a planned community in Plymouth, Mass., has launched what it calls an “introspective” multimedia campaign with copy lines such as “Walk your inner dog,” “Take it for a test dream” and “If I were a road, I would bend.”
Strada Advertising of Denver crafted the work, with Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston handling media buying chores. Newspapers, magazines, radio and billboards are being utilized and the work will run through the fall.
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