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Temerlin McClain has been awarded the retail advertising business of Pilgrim’s Pride.
The account, which has been inactive for more than two years, shifted from The Richards Group here without a formal review, according to client vice president of marketing Dan Emery. He said a mutual acquaintance in-troduced him to the Irving, Texas, agency, and that he was impressed by the shop’s creative team.
Interpublic Group’s Temerlin will handle strategy, creative and media.
The agency change comes as the Pittsburg, Texas-based poultry supplier prepares to launch an aggressive retail effort.
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