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Pier 1 Imports is set to launch a holiday campaign aimed at prying consumers away from the shopping malls and into its 900 stores.
The effort, created jointly by Campbell-Ewald’s offices in Santa Monica, Calif., and Warren, Mich., in cludes three variations of a 30-second TV spot. The ad retains the tagline, “Get in touch with your senses,” and features two-year Pier 1 spokeswoman Kirstie Alley.
Spending on the campaign was undisclosed. The 40-year-old retailer, based in Fort Worth, Texas, spent more than $55 million on ads in 2001 and nearly $30 million through July of 2002, according to CMR.
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