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CareerMosaic.com was one of the dot.coms deciding at the last minute not to advertise during this year’s Super Bowl. And according to the company, it has no regrets.
A job site in the vein of Monster.com and HotJobs.com, CareerMosaic was founded in 1994 by Bernard Hodes, president of Omnicom Group recruitment shop Bernard Hodes Advertising,
New York.
When it decided to bow its first TV campaign, with creative from Merkley Newman Harty, New York, CareerMosaic had BBDO’s media department reserve space during the game.
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