The Picture of Health

}Health food carts. Yoga. Feng Shui. “Stress-Free Fridays.” Massage therapy. Personal training.

No, you’re not at the Alternative Medicine Foundation. You’re at J. Walter Thompson under the leadership of president Bob Jeffrey.

Well-known as an all-around health nut, Jeffrey has ushered in a new era of wellness at JWT with his so-called Balance Program. On any given day, for instance, JWT staffers can shut down their e-mail and head for the “de-stress room”—a welcoming 5th floor retreat where dim lighting, tranquil music, meditation pillows, spine rollers, aromatherapy and the sound of waterfalls can relax even the most tagline-blocked copywriter.