Picking the Hot List



The ADWEEK list of hottest magazines is based on several factors. In order of importance, they are: ad page and ad revenue gains as reported by the Publishers Inf

The ad page and revenue figures are weighted over a three-year period to account for magazines which may simply have recovered in ’92 to reach their ’90 level (although year-on-year gain is still the strongest factor).
For the foldout list of 10 hottest magazines that follows, only those with ad revenues of more than $11 million as reportedby PIB were considered.
The list of 10 hottest small magazines on page 22 covers the rest of the field. All magazines must have been published at least two full years with at least 10 issues per year to be considered, and they must be paid circulation titles, not controlled or association publications.
Article includes tables listing top 10 magazines, top 10 small magazines.
ADWEEK’S 10 HOTTEST MAGAZINES
Country America 1108 $5.0 mil 13.2%
Entertainment 573 $9.0 mil 3.2%
Outside 494 $6.0 mil 16.2%
Parenting 422 $10.6 mil 25.1%
Child 418 $5.8 mil 30.3%
Woman’s Day 416 $30.6 mil 22.1%
Vanity Fair 413 $11.2 mil 6.4%
The Economist 366 $7.8 mil 13.8%
Home 321 $4.6 mil 26.2%
Financial World 313 $9.8 mil 46.7%
10 HOTTEST SMALL MAGAZINES
Details 2878 $4.5 mil 80.9%
Walking 666 $0.9 mil 20.4%
Backpacker 553 $1.2 mil 21.3%
Health 466 $2.8 mil 33.8%
Cooking Light 422 $2.2 mil 16.1%
Spin 420 $1.2 mil 3.8%
Soap Opera Digest 291 $2.1 mil 7.5%
American Health 259 $3.1 mil 33.2%
Spy 210 $0.3 mil 21.3%
Sassy 205 $1.0 mil 11.8%
Index based on advertising, circulation gains, ADWEEK judgments for magazines with less than $11 million in ad revenues.
Copyright Adweek L.P. (1993)